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Applying Scientific Reasoning to the Field of Marketing by Terry Grapentine

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Chapter 10

Logic

Deduction, Induction, and Inference to the Best Explanation

I never blame myself when I’m not hitting. I just blame the bat, and if it keeps up, I change bats. After all, if I know it isn’t my fault that I’m not hitting, how can I get mad at myself?

—Yogi Berra

Alice tentatively approached the odd pair, whom she found standing silently and wax-like under a tree. They reminded her of an old nursery song that had been sung to her as a young child and she began humming it to herself in her mind. Then one of the curious pair broke the silence.

“I know what you’re thinking about,” said Tweedledum: “but it isn’t so, nohow.”

“Contrariwise,” continued Tweedledee, “if it was so, it might be; and if it were so, it would be; but as it ...

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