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A Personal Observation
Laying the Groundwork
Epistemology and Philosophy of Science: Why They are Useful for Marketing
Applying Scientific Reasoning to the Field of Marketing and Business: The Dow Chemical Story
Barriers to Scientific Reasoning
Worldviews: The Lens that Can Distort Reality
An Introduction to Scientific Reasoning
Attributes Versus Constructs
Logic: Deduction, Induction, and Inference to the Best Explanation
Arguments and Logical Fallacies
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