Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions

Copyright © Business Expert Press, 2012.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.

First published in 2012 by

Business Expert Press, LLC

222 East 46th Street, New York, NY 10017

ISBN-13: 978-1-60649-367-0 (paperback)

ISBN-13: 978-1-60649-368-7 (e-book)

DOI 10.4128/9781606493687

Business Expert Press Marketing Strategy collection

Collection ISSN: 2150-9654 (print)

Collection ISSN: ...

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