A
Ad Hominem, 128, 154
Ameliorative psychology, 36â38
Analogy, 196â198
Anchoring, 176
Applied research, 167
Arguments
analysis, 147
components, 146
critical thinking, 145
deductive, 128â130, 141
hypothetical example
argument structure, 149â150
basis, 150â151
counter-arguments, 151â152
implied premises, 152
premises, 150
inductive
description, 130â131
enumerative induction, 132â133
IBE to ILE, 134â136
inductive reasoning tools, 136â139
inference to best explanation, 133â134
in logic, 128
marketing, 128
strengthening, 152â153
Aristotelian worldview
depiction of, 52
description, 48
disproving reasons, 49â50
Attributes
determinant, 14, 74
vs. perceptual constructs of products, 81â84
vs. perceptual constructs of ...
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