Index

A

Ad Hominem, 128, 154

Ameliorative psychology, 36–38

Analogy, 196–198

Anchoring, 176

Applied research, 167

Arguments

analysis, 147

components, 146

critical thinking, 145

deductive, 128–130, 141

hypothetical example

argument structure, 149–150

basis, 150–151

counter-arguments, 151–152

implied premises, 152

premises, 150

inductive

description, 130–131

enumerative induction, 132–133

IBE to ILE, 134–136

inductive reasoning tools, 136–139

inference to best explanation, 133–134

in logic, 128

marketing, 128

strengthening, 152–153

Aristotelian worldview

depiction of, 52

description, 48

disproving reasons, 49–50

Attributes

determinant, 14, 74

vs. perceptual constructs of products, 81–84

vs. perceptual constructs of ...

Get Applying Scientific Reasoning to the Field of Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.