A Personal Observation from Mike Sundet, Vice President, Anheuser-Busch InBev

I don’t know about you, but I made it through undergraduate and graduate schools without taking any courses in philosophy of science, critical thinking, or logic. Although some would say that I’ve been relatively successful in my career, I’m confident that I would have been more so, and certainly will be a better decision maker in the future because of Terry’s book, Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions. So before you begin reading the book, I want to tell you about what most resonated with me.

I have never taken a class on how to use logic to strengthen my recommendations to management (or my wife). Certainly, by virtue ...

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