As the manufacturing and production of CPGs company products becomes more automated, IIoT becomes fundamental to running production lines. Many of these companies are also embracing IIoT initiatives to gather information about the utilization of their products by the ultimate customer (the consumer) and link that data to data that indicates customer sentiment and buying patterns.
Use cases and their potential benefits include the following:
- Manufacturing production: Improved product quality and yield, optimal utilization of plant equipment
- Product development: Agile adjustment of product offerings based on demand and utilization
- Sales: Fast understanding of success of promotions, advertising, and sales ...