O'Reilly logo

Architecting the Industrial Internet by Carla Romano, Robert Stackowiak, Shyam Nath

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Customer Relationship Management (CRM)

CRM systems automate and manage the relationship between the organization and its product or service offerings, and current and potential customers.

CRM compiles data from multiple communication channels with the goal of enhancing knowledge about their customers and how to meet their needs and fulfil them. CRM can be characterized into the following components:

  • Sales force automation and optimization
  • Marketing automation
  • Service automation

CRM systems also provide analytic capabilities against customer behavior data and prescribe appropriate marketing responses. Another objective of CRM is the incorporation of external data from suppliers, vendors, and carriers to collect data for technical support ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required