Chapter 1. You, Inc.


“...I am technically broke because I have little money in the bank, I owe money on my credit cards, and I have no retirement savings....”

 --Myth #1

Let’s go back to the very beginning of financial life and let me introduce an entity called You, Inc. This is a small, tightly controlled, privately held company with the bulk of its productive assets invested in nontraded units of your future salary and wages. Your objective as CEO, CFO, and chairman of the board is to maximize shareholder value of You, Inc. while minimizing the financial risks faced by the corporation.

In fact, the financial and risk management strategies plotted in corporate boardrooms of large businesses can be applied to the management of your daily finances. ...

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