Army of Entrepreneurs

Army of Entrepreneurs

by Jennifer PROSEK
Released February 2011
Publisher(s): AMACOM
ISBN: 9780814416747

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Book description

Imagine the benefits to be gained from a pool of employees who act as though they own the business: greater motivation, increased productivity, and a supercharged desire to succeed. As a young entrepreneur who turned a small PR business into a highly successful, international communications firm, Jennifer Prosek has experienced firsthand the power of instilling an “owner’s mind-set” in every employee. In Army of Entrepreneurs, Prosek presents an easy-to-follow action plan any company—large or small—can use to build a workforce dedicated to generating new business, creating new products and services, and sustaining growth. Filled with inspiring examples, the book shows readers how to: • Motivate, train and reward their employees • Provide everyone from interns to executives with the skills and support they need • Refresh and evaluate the program over time for continuous results Great businesses aren’t built by a single leader or rainmaker. This book shows how to transform any workforce into a profit-generating army and reap the rewards.

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Foreword by Darren Hardy, SUCCESS magazine
  6. Acknowledgments
  7. Introduction
  8. PART I Taking a New Approach to Building your Business
    1. Chapter 1 Creating a Commission for Life
      1. How the Army of Entrepreneurs Started
      2. Amassing the Army
      3. Introducing Commission for Life
      4. What’s Next for You?
      5. Six Steps Forward: What to Do Right After You’ve Read This Chapter
    2. Chapter 2 Creating a Core Culture
      1. Step One Is Authenticity
      2. Step Two Is a Commitment to People
      3. Step Three Is a Commitment to the Business
      4. Step Four Is Continuous Effort
      5. Conclusion: Culture Isn’t Optional
      6. Case Study: Edward Jones
      7. Six Steps Forward: What to Do Right After You’ve Read This Chapter
    3. Chapter 3 Thinking Entrepreneurially—Even If You’re a Big Company
      1. Why Big Companies Need Entrepreneurs
      2. Strategies for Big Companies
      3. Case Study: The Ernst & Young Blueprint
      4. Six Steps Forward: What to Do Right After You’ve Read This Chapter
  9. PART II Developing an Action Plan
    1. Chapter 4 Teaching Your Employees the Business
      1. Why a Formal Training Program for Your Employees?
      2. My Method: Finder, Minder, Binder, Grinder
      3. We Start Off with The Lunch
      4. We Teach More Than Skills; We Teach the Business
      5. Our Ongoing Commitment to Training
      6. Case Study: Federal Warehouse Company
      7. Six Steps Forward: What to Do Right After You’ve Read This Chapter
    2. Chapter 5 Training the Troops
      1. Develop a Boot Camp
      2. Workshop One: Teaching the Business
      3. Workshop Two: Hunting for New Business
      4. Workshop Three: Advanced Hunting
      5. Workshop Four: Intrapreneuring
      6. The Employee-Eye View
      7. Six Steps Forward: What to Do Right After You’ve Read This Chapter
    3. Chapter 6 Recruiting and Retaining Talent
      1. Creating a Talent Pipeline
      2. The Interview
      3. The Pitch
      4. After the Hire
      5. Case Study: Randstad
      6. Six Steps Forward: What to Do Right After You’ve Read This Chapter
    4. Chapter 7 Using Technology
      1. Technology as a Communications Strategy
      2. Technology as a Business Tool
      3. The Technology in Your Future
      4. Where Technology Doesn’t Work
      5. When to Turn the Technology Off
      6. Case Study: Intuit and the Online Video
      7. Six Steps Forward: What to Do Right After You’ve Read This Chapter
    5. Chapter 8 Measuring Success
      1. Deciding to Measure
      2. When to Measure
      3. What to Measure
      4. Tools for Measurement
      5. Outside Yardsticks
      6. Informal Measurement
      7. Analyze the Data
      8. Share the Data
      9. Case Study: Emerson Electric
      10. Six Steps Forward: What to Do Right After You’ve Read This Chapter
    6. Chapter 9 Officer Training
      1. How to Find Great Managers
      2. What to Ask of Managers
      3. Act as a Sponsor
      4. Case Study: Innovation—It’s a Management Discipline
      5. Six Steps Forward: What to Do Right After You’ve Read This Chapter
    7. Chapter 10 Maintaining Momentum
      1. How to Pay So People Will Stay
      2. How to Play So People Will Stay
      3. What to Say So People Will Stay
      4. Case Study: Fun at Work
      5. Six Steps Forward: What to Do Right After You’ve Read This Chapter
    8. Chapter 11 Managing Disaster
      1. How We Have Managed Disaster at CJP
      2. How Other Companies Have Managed Disaster
      3. Learning from Disasters
      4. Six Steps Forward: What to Do Right After You’ve Read This Chapter
  10. PART III Putting it All Together
    1. Chapter 12 Addressing the Naysayers
      1. Typical Doubts, and Why They’re Unfounded
      2. Problems You’ll Encounter, and How to Solve Them
      3. Rookie Mistakes, and How to Avoid Them
      4. Case Study: They Said It Couldn’t Be Done: The IBM Turnaround
      5. Six Steps Forward: What to Do Right After You’ve Read This Chapter
  11. Appendix A: Ten Questions to Ponder
  12. Appendix B: Additional Resources
  13. Index
  14. About the Author

Product information

  • Title: Army of Entrepreneurs
  • Author(s): Jennifer PROSEK
  • Release date: February 2011
  • Publisher(s): AMACOM
  • ISBN: 9780814416747