SNEAKERSIN CULTURE AND COMMUNITY
SNEAKERS, SPORTS, AND GETTING THAT LOOK
It’s worth saying again—“form follows function,” and athletic shoes are certainly all about performance. But that doesn’t mean they don’t also represent the coolest, cleanest, most enviable look that everyone wants to wear. Every feature you love best about your kicks—the light weight, the cushioning, the bounce, the sleek design, and the flexibility—were originally built in to enhance athletic performance. The same companies that designed and created shoes worn by Olympic gold medalists and hoop stars back in the 1920s are the biggest pop-culture sneaker brands today—and ...
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