CHAPTER 7

Understand Your Audience

Being an entertainer includes knowing how to connect with an audience.

—Joe Nichols

Understanding the people that a brand is meant to target is the first step to attracting them and is the main point described in this chapter. Following the behavior tendencies of an audience and gathering data regarding their preferences, as well as utilizing this information in the process of promoting content are key features to extending the reach of a product’s activities. The music business is so incredibly and fascinatingly influential and successful because, unlike other industries, it satisfies the end consumer’s needs ...

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