In Need of Honorable Merchants (with Kimberly Boeckmann)
Thunderbird International Business Review, August 2014
A powerful concept in today’s international marketing field focuses on reestablishing honorable practices in the workplace and, more importantly, across borders.
The emphasis on the Honorable Merchant is a renewed issue in Europe, bringing fresh life to old thoughts. What exactly is an Honorable Merchant? It dates back at least to medieval history and ancient mercantile practices, where trust was paramount for achieving success. “Honorable practices” are rules established to guide merchants in conducting international business. ...
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