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As I Was Saying... by Michael Czinkota

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Foreword

For more than thirty years, Professor Czinkota of Georgetown University has been a contributor of editorial commentary on the international business field. His work has been published in outlets ranging from the Asian Wall Street Journal to the New York Times, Roll Call to the Washington Times, Financial Times to the Handelsblatt, and The Japan Times to the Shanghai Daily. This work is a reflection of his belief, that all too often business executives and policy makers will not read a lengthy academic treatise or an entire book—but they will consider looking through a short piece of commentary. Czinkota therefore has undertaken to reach out to the market with short writings that reflect his much longer academic journal articles in order ...

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