1Assertiveness—What It Is and Why It Matters


Learning Objectives

By the end of this chapter, you should be able to:

• Define passivity, assertiveness, and aggression.

• Explain how organizations that depend on employee empowerment and team-based work benefit from assertive employees.

What do we mean by assertiveness? Why should it matter to you and to your organization? How does it different from other modes of behavior and communication? This chapter defines what is meant by assertiveness and how it contrasts with passive and aggressive modes, which can reduce a person’s workplace effectiveness and career success.


Assertiveness ...

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