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Assertiveness: How To Be Strong In Every Situation by Suzanne Potts, Conrad Potts

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4

Assertive Communication

The ability to communicate effectively has implications for every part of life. Assertive communication can improve family relationships, enhance business relationships and improve the quality of life.

Assertive communication is your ability to transmit a message to someone else in a way that faithfully replicates it in someone else’s mind, i.e. they clearly understand. Equally, assertive communication is your ability to receive someone else’s message in a similar way, i.e. you understand.

The effectiveness of your communication is measured by the response you get. In other words you are responsible for the communication. If the response is different to what you expected it is likely you have created a disparity between ...

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