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Assessing and MitigatingBusiness Risks in India by Balbir B. Bhasin

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CHAPTER 4

Relationship Building and Partnering in India

India’s complexity exists not only in its structures and processes but most of all in its people. When asked about what stood out most in his visit to India, an Englishman once responded that it was “the Indians.” The key to success in India lies not only in anticipating business roadblocks, but also in understanding the way Indians think and view the world. India is a country where relationships are placed before business and thus the relationship phase of the business process should be considered the most important. In numerous ways, cultural differences influence every area of business relationships, interactions, processes, and systems. It is imperative to understand these differences ...

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