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ASTD Handbook of Measuring and Evaluating Training by Patricia Pulliam Phillips

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Donald L. Kirkpatrick

On how it all started…

I was at the Management Institute at the University of Wisconsin in Madison, teaching a course on Human Relations for Supervisors. I had my MBA, and I decided I was going on for a PhD at the the School of Education there. I decided that as long as I am teaching in that program, I am going to evaluate it. So I was concerned about two things: the reaction of the people attending our program and learning effectiveness. To evaluate reaction, we used comment sheets and were conscious that participants better go back to their companies saying good things about the programs because they are our customers. ...

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