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ASTD Handbook of Measuring and Evaluating Training by Patricia Pulliam Phillips

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Chapter 19 Giving CEOs the Data They Want

Jack J. Phillips

In This Chapter

This chapter emphasizes that the executive point of view is the most critical perspective for today’s learning and development manager. After completing this chapter, you will be able to

  • identify eight types of data that can be reported to executives
  • explain why executives appreciate and do not appreciate certain types of data
  • identify specific actions to improve each type of data as it is reported to executives.
 

Setting the Stage

Regardless of what you may have heard, opinions do matter. The executive viewpoint is essential, particularly regarding learning and ...

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