Contents

Foreword vii
Introduction xi
Acknowledgments xxi
   
Section I: Evaluation Planning 1
1 Identifying Stakeholder Needs 3
    Lizette Zuniga  
2 Developing Powerful Program Objectives 15
    Heather M. Annulis and Cyndi H. Gaudet  
3 Planning Your Evaluation Project 29
   Donald J. Ford  
   
Section II: Data Collection 53
4 Using Surveys and Questionnaires 55
   Caroline Hubble  
5 Designing a Criterion-Referenced Test 73
    Sharon A. Shrock and William C. Coscarelli  
6 Conducting Interviews 85
    Anne F. Marrelli  
7 Conducting Focus Groups 97
   Lisa Ann Edwards  
8 Action Planning ...

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