Chapter 1

Easy-to-Use Approaches to Attract Top Talent

John Sullivan


Many managers treat recruiting as an inconvenience, as something they have to do but not a high priority. But in industries where the impact of hiring a single top performer is easy to see and measure—for example, professional sports, entertainment, airlines, and medical research—whom you hire is the critical success factor for exceptional organizational performance.

Almost without exception, the most valuable and successful organizations emphasize attracting and hiring top talent. In fact, by market cap, three of the top four most valuable companies in the world (Apple, Google, ...

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