Chapter 2

Seven Maxims to Guide Talent Attraction

Jenny Dearborn


Anyone in the talent development space knows that having the right people in the right roles at the right time is critical. But accomplishing that goal is trickier and more important than ever, and what’s needed is more effective talent attraction.

This buzzword du jour means the sum of an organization’s efforts to attract high-quality applicants to the workforce. This goes beyond traditional advertising to fill vacancies. Great talent attraction combines:

  making your company the kind of place where people want to show up every day, do their very best, and build their careers ...

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