Chapter 3

Creating a Magnetic Workplace That Attracts Talent

Roberta Matuson


Have you noticed how some companies have a line of people outside their doors trying to secure employment, while others struggle to fill open positions? The companies overflowing with applicants are magnetic workplaces. They are the places where employees love to work and customers love to do business. Magnetic companies that immediately come to mind are Apple and Google, but many lesser-known businesses also fall into this category.

For example, consider Interchanges—a company based in Jacksonville, Florida, that helps clients achieve revenue growth through groundbreaking ...

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