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Zoveck Estudio
Julio Carrasco and Sonia Romero
www.zoveck.com
valiente@zoveck.com/sonaja@zoveck.com
Birthplace: Mexico City, Mexico
Residence: Mexico City, Mexico
Connecting cities: Barcelona, Spain/London, UK/Oaxaca, Mexico
things they like and are passionate about,
and things they have grown up with and
which they experience every day.
From an aesthetic viewpoint, this duo
of designers admit to being heirs of the
Fonacot generation – a name identifying a
series of lower-middle class housing units
in which visual excess predominated, as
well as an accumulation of decorative
baroque elements and all things kitsch.
They admit that they often fi nd inspiration
in memories of baptisms and teenage
party decorations.
AFTER DRIFTING FROM various advertising
agencies to publishing houses and other
people’s studios, Julio “The Brave” Carrasco
and Sonia Romero decided to create their
own studio in 2004 in Mexico City.
Zoveck defi nes itself as a design studio
that generates ideas and concepts for
multimedia, advertising, and printed
media. Their philosophy is based on
discovering the magic in each project,
their enjoyment, and giving their
creations soul. They experiment with
As an active agent on the Mexican
cultural scene, the studio participates
frequently at exhibitions in art spaces
as well as organizing and teaching
workshops and educational courses for
students and professionals alike. Their
work has been included in publications
such as Latin American Graphic Design and
the specialist magazine Étapes.
Mexico City, Mexico
London, UK
Barcelona, Spain
Oaxaca, Mexico
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To dream of your husband-to-be/Book/Digital collage/2005
To be lucky with women/Book/Collage/2005
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To be remembered/Book/Digital collage/2005
To increase a loved one’s passion/Book/Digital collage/2005
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To triumph over your rival/Book/Digital collage/2005
Spell to attract/Book/Digital collage/2005
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