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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim F. Kukral

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Chapter 10. New Jersey Man Sells Brooklyn Bridge ... for $14.95!

According to Paul Hartunian, "Every person on this planet can get tremendous amounts of free publicity for any product, service, cause, or issue. They just have to be taught the simple steps to take . . . and then take them." If you've never heard of Paul by name that's okay, you've probably heard of him as the guy who literally sold the Brooklyn Bridge for only $14.95. Maybe you saw him on CNN, Paul Harvey News, the New York Times, the Regis Philbin Show, Smart Money, Forbes magazine, New Jersey Monthly, Money magazine, USA Today, the Wall Street Journal, and more than 1,000 other radio and TV talk shows? Regardless of how you have heard of him, or not, Paul knows how to get attention for himself and his clients.

Paul's greatest claim to fame is the Brooklyn Bridge story. It goes that he heard that some parts of the Brooklyn Bridge were being dismantled and replaced with new parts. Specifically, the old wooden pedestrian walkway. What Paul did was work out a deal with the demolition crew to buy the old scraps of rotted wood for $500. Then he had the wood cut up into 1" square pieces, each about 1/8" thick. Okay, so the plan was to sell the wood, we all get it. However, how do you go about getting attention for the plan so you can actually make sales? You could spend thousands of dollars on advertising and hope the message would get out, or ...

Paul wrote a press release with the title "New Jersey Man Sells Brooklyn ...

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