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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim F. Kukral

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Chapter 18. What's Your Hook?

Are you memorable? Well, are you? I once met a guy who had the title of "Sales Weasel" on his business card. I'll never forget that guy. I met another lady once who was, in fact, an actual rocket scientist and had the title to prove it. I'll never forget her.

This book is filled with examples of businesses and brands that have caught the attention of their target audiences and then turned that attention into revenue. One of the most important aspects of getting attention for your business is creating a memorable brand. As an individual, are you more likely to be remembered as Scott Ginsberg, or The Name Tag Guy? What's going to pop into your head at your next meeting, the name Joel Libava or his branded name The Franchise King? You get the idea. Unless your name is memorable, it's forgettable. Below are a few memorable brand names that have taken on a life of their own, allowing them to extend their wings into a brave new world of sales, leads, and publicity.

The Tax Mama, aka Eva Rosenberg, never wanted to have a career in accounting and taxes, it just happened. For more than 20 years, she practiced her skills for large and small companies, learning the ins and outs of tax preparation and international business. Then one day she realized that all of the experience she'd built up was easily teachable to so many people who wanted to be just like her, and know what she knew. That's how the brand Tax Mama was born. She now creates seminars and workshops ...

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