Chapter 46. Walking the Walk
Of course, I shouldn't keep spouting off about how to use video to get attention without talking about some of the ways I've done it over the years. Here are some ways I've used video to generate massive amounts of attention for my brand and my bank account.
One of the very first videos I ever made and posted online was a video of me at the dentist. The idea was to illustrate how easy it was to take video with the Flip video camera. Therefore, I brought the camera with me to my cleaning and took video of the experience. I had shots of me walking into the dentist office, as well as me in the chair with the dental assistant cleaning my teeth, all the way to me at the end smiling and showing off my clean teeth. I simply held the camera up above me in the chair and shot back down at myself. Afterward I edited the video and have since used it to feature my Flip camera mini-site (Buytheflip.com) to help sell Flip cameras. The attention I have received from this video alone has generated thousands of sales of the Flip video camera and quite a substantial amount of affiliate commissions for me. The whole thing took me about an hour.
My other mini-site, OnlineVideoToolkit.com, features 10 educational videos to help you learn how to use the Flip camera and make and edit inexpensive, yet high-quality, Web videos. The videos are accessible after registering with your e-mail address, allowing me to build a database of interested Web video makers who then get exposed ...