Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Chapter 48. That Question Mark Guy

Matthew Lesko knows how to get your attention. Chances are you have no idea who he is by name only, but if I were to tell you he's the guy on late-night TV infomercials trying to get you to buy his free "money from the government" books who wears a bright green suit with black question marks littered all over it, you'd probably say, "oh, that guy." Maybe you'd think he was the Riddler from the Batman television show or movies. Either way, because of how he presents himself, you're looking to see what he's all about.

Sure, he's annoying, but he knows how to get you to pay attention and, of course, how to get you to buy a lot of his books and products. Lesko has built a career and a fortune by teaching citizens how to get "free" money from the government. With books such as Free Money to Change Your Life and Free Money to Pay Your Bills, along with his outrageous persona and wardrobe, Lesko has proven himself to be a master marketer with the ability to get his customers to pay attention and open their wallets.

I once met Lesko at a trade show and asked him about his infamous suits. He said he has 15 of them in different colors (bright green, orange, lime green) that he takes around to trade shows to promote his programs and books, and in fact, he wears them out in his regular life almost every day. Being "the Question Mark Guy" is his full-time job. He's been on television for more than 20 years, and has appeared on big-time shows such as Late Night ...