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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim F. Kukral

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Chapter 50. Farting Sounds Make Us Laugh, But Is Anyone Buying?

Joel Comm doesn't care what people think about him. In fact, he's yet another example of a smart marketer/businessman who's laughing all the way to the bank. Joel is the creator of the iFart application for the iPhone, which has been downloaded more than half a million times at $.99 a pop. If you're wondering what iFart is, it's a fun little application created for the popular iPhone that plays farting sounds. No, I'm not kidding. Joel has made hundreds of thousands of dollars by selling fart sounds. "It's successful because it's not just fart sounds, anyone can do that, and believe me my competitors have tried," said Joel Comm. "iFart has a cool interface and a robust set of features that makes it better. That's the key to any product, farts or not.

iFart made headlines around the world during Christmas 2008 when Joel Comm made sales figures public on his blog. NBC, TechCrunch, Venture Beat, the Today Show, CNN Money, Mashable, the Washington Post, and Wired magazine were among the dozens of media outlets, tech sites, and blogs that featured the app, touting the fact that iFart sold nearly 40,000 copies on Christmas Day 2008. The application features a number of hilarious original fart sounds and original features, such as security fart, sneak attack, record-a-fart, and fart-a-friend. The iFart continues to lead the way of more than 200 copycat applications in the iTunes AppStore. The newest feature included in the ...

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