O'Reilly logo

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim F. Kukral

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 58. Customer Evangelists Rule

If you're like me you're a super fan of a select few things, which makes us both customer evangelists. Being a customer evangelist, or as some call them, super fans, means that you go out of your way to tell other people about the things you love so much. It's a business's wet dream to have a rabid fan base of proactive promoters out there spreading the word about them, or at least it should be.

Assuming you want to be an evangelist for something you love, be wary before you set out on your journey to tell the world. It can be tricky navigating between shortsighted corporate executives who have no vision or tolerance for exuberant customer evangelists and your vision for how you'd like to promote their product. I've personally dealt with this situation, having become a vigilant fan of a major hosting company. I went as far as to spend an enormous amount of time, effort, and money working on a video commercial to promote the company, only to get contacted by the company's legal representation telling me you can't do that, in so many boring legal words. Ugh, I guess I should have asked them if I could say how awesome they were before I did it, right?

Smart businesses embrace their customer evangelists and help them by first acknowledging them and then by providing them tools to help them spread the word. I'm an evangelist for a dietary supplement called JoeBees. It's bee-pollen that comes in capsules that give me tons of energy (I don't drink caffeine), ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required