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Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim F. Kukral

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Chapter 69. Sometimes It's the Little Ideas That Work Best

Sometimes standing up on a chair in a room and screaming at the top of your lungs does in fact work when you want to get someone's attention. You may not realize it, but you've most likely done something in your life to get attention in that manner, even in some small way, but probably not as loud. The point is attention getting is not always about landing that big client or getting your own reality TV show. We all understand that to get what we want we sometimes have to speak up and take matters into our own hands. Following are a few stories from some people who did exactly that.

Ari J. Greenberg was trying to get the attention of a bigwig at the number-one apartment web site in the country. "I could never get the guy on the phone and he never responded to my e-mails," said Ari. "So I decided to send two dozen bagels and cream cheese to his office one morning with a note that read, "Dear Mike, I hope your team enjoys the breakfast. Best, Ari." Did it work? "This definitely got his attention. I received a call that day (his team enjoyed the bagels) and we signed a partnership agreement."

Tom Rice couldn't get his contractor who was fixing up his house to show up and work, or answer his phone calls and e-mails. "I gave him an ultimatum to contact me by a certain day, or something truly embarrassing was going to occur," said Tom. "He did not decide to answer by the appropriate day or time, so I called up the local newspaper ...

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