Book description
This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.
Table of contents
- Front Cover
- Half Title
- Title Page
- Copyright
- Contents
- Preface
- Special Thanks
- About the Author
- PART I. ROCK AND ROOTS
- PART II. GOING GLOBAL – THE NEW REALITIES
- PART III. CREATING AND MAINTAINING SUCCESS
- PART IV. DIVERSIFY OR DIE
- PART V. CREATIVE MARKETING AND PROMOTION
- PART VI. FINANCIAL CONCERNS
- PART VII. SOUND ECONOMICS
- PART VIII. THE IMPORTANCE OF CONVENTIONS
- PART IX. EFFICIENT FACILITY MANAGEMENT
- PART X. THE SOUND OF MONEY
- Epilogue: Woodstock ‘94—A Major Pro Audio Case History
- Appendix I. The Record Plant—A Legacy of Hits by David Goggin
- Appendix II. Financial Statements
- Appendix III. Studio Business Forms
Product information
- Title: Audio Recording for Profit
- Author(s):
- Release date: November 2012
- Publisher(s): Routledge
- ISBN: 9781136118937
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