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Audio Recording for Profit by David Goggin, Chris Stone

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7

Tips for the Smaller Studio

Because emerging multimedia operations, home studios, and project studios have become a more important segment of the recording industry, our business has been redefined. The larger mothership studios now understand that part of their diversification strategy is servicing the small satellite studios at virtually no extra cost to themselves. These new clients provide significant additional revenue, and are not really competition. The benefits of getting more business by providing services like “Do the mix here,” or “Let us do your duplication,” or “We will provide you with tech maintenance at $X per hour if you do all your outside work here” make sound business sense. It is again the basic “make or buy” decision. ...

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