Attracting the Client: Record, Film, and Television Companies

Once you've got your program together for the marketing and promotion of your facility, you can concentrate on the nuances of attracting the busy clients who require the services that your studio niche provides in your market area. The key here is to understand the difference between the overall image of your facility, discussed in the preceding chapter, and the subtleties of attracting a specific client from a specific genre of music entertainment to your studio.

For some studios just starting out in the music recording business, the record companies represent the “client.” To others it is the film or television company, or the local radio station. To be successful, you have to ...

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