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Audio Recording for Profit by David Goggin, Chris Stone

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27

Examining Your Profit Centers

ONCE A YEAR TO QUALIFY

Once each year, usually when you get your final results from the year just completed, it is a good time to contemplate the condition of your marketplace as it applies to your particular business. Where have we been, where are we now, and where are we going? An excellent beginning is to put these questions at the top of a pad of paper. Start making a list, and checking it twice.

While contemplating what will ultimately determine the future course of your business, the first thing you are most likely to realize is how many holes there are in your knowledge. This is a good thing. By finding out where the empty spaces are, you will be specifically directed to those areas where you need to acquire ...

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