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Learn from Outsiders What Is Best for Your Business

Knowing what is about to evolve in our industry and how quickly that new technology or industry standard will become important is a major key to your continued success in pro audio. Recent technologies, such as DVD, 5.1 Music Mixing, and Internet streaming audio are good examples of new opportunities. Those of you who understand this reality will “own” the new available audio opportunities and niches now in development because you identified the opportunity and were the leader in your market to offer the new service. Others will be forced to follow and attempt to catch up. Dolby's penetration first in noise reduction and now in HDTV and DVD picture audio standards is, to me, a classic example ...

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