AES the Smart Way

The Audio Engineering Society convention, held in September or October, alternates each year between the West Coast in Los Angeles or San Francisco and the East Coast in New York City. It is the ultimate toy store where you shop for what you want and/or need for your audio recording facility. Every exhibitor wants to sell you their product, and they treat you like a king. Each product is “better than any other,” and you must have it now! New developments on display will affect your competitive business stance and also help determine what technological breakthroughs you should have, to reassure your clients that they are working at the right studio—yours!

How do studio owners prepare for this event in the most positive and ...

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