Augmented Customer Strategy

PrefaceAugmented Customer Strategy

This book is not a science fiction novel… but comes close to it! The extended and augmented human being already exists. Each year is punctuated by new scientific advances in the fields of robotics, computing, cognitive sciences, etc., which make it possible to imagine a world marked by virtual or augmented realities, by the expansion of all kinds of networks and digital media, by the development of new humanoid robots (exoskeletons, for example), by the diffusion of the Internet of Things (IoT), by the improvement of artificial intelligence (AI) solutions, by the exploitation of drones, etc. Every human being, whether a doctor, manager, customer or political decision-maker, can potentially benefit from new technologies and can have their cognitive (information processing), sensory or physical capacities considerably increased. This transformation of the world is already here, but we are only seeing the beginning.

Each of us is, within ourselves, the bearer of this imagination conveyed by literature, cinema or the media, where humans make technology an ally, an addition and a partner in our daily lives, rather than a substitute. However, the fear of seeing humans imitated and then supplanted by robots persists and regularly raises debates within companies (employment, growth, professions, training) and society as a whole (respect for privacy, individual freedom, etc.). The expansion of the robot questions, in mirror form, the role of the human ...