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Australian Residential Property Development for Investors by Ron Forlee

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CHAPTER 13 Marketing and selling

In a development project, marketing is not purely appointing a marketing team to market and sell the completed buildings. It starts from the inception of the development with a developer who has the ability to understand the market, and the personality and attributes to sell their vision to others such as the council, investors and bankers. In essence, developers are entrepreneurs who are risk takers who at the same time monitor and control the development activities. They are visionaries who take advantage of development opportunities and then sell their vision to all those involved in the development process with the ultimate goal of profiting financially from their efforts.

The developer's marketing role ...

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