CHAPTER 6

How to Be: Three Key Traits of Transformational Leaders

El que sigue la consigue.

Who perseveres, achieves.

—Anonymous

Battle hardened by facing the outer forces of corporate culture biases and cultural identity crises, Latino executives have also developed and honed particular leadership competencies, traits, and philosophies, enabling their success as transformative Latino leaders.

One key objective in our research was to discover these secrets to their success. So far in this journey we have extensively explored the foundational requirement of being auténtico, which the Latino Executive Manifesto declares must entail both defining and embracing our Latino cultural identity.

On top of the foundation of cultural authenticity, what ...

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