5
Fake, Fake, It’s All Fake
WHY OFFERINGS ARE INAUTHENTIC
WHEN WE SPEAK IN THE NETHERLANDS ON THE SHIFT TO THE Experience Economy, someone invariably asks one particular question, to the accompaniment of numerous nodding heads. Well, it’s less of a question than an accusation. And it almost always begins with the same two words: “You Americans …”
“You Americans,” they say, “like your manmade, artificial, fake, Disneyland experiences. We Europeans—we like our real, natural, authentic experiences.” Thus do they raise a real issue, worthy of a considered response.
The Netherlands Versus Disneyland
First, understand that there is no such thing as an inauthentic experience—because experiences happen inside of us; they are our internal reaction to ...
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