7
Deconstructing Authenticity
HOW TO ASSESS YOUR BUSINESS
AFTER COLLEGE, ONE OF US WORKED AT IBM FOR OVER A decade. He “bled blue,” so much so that his father (himself an IBMer early in his career) once accused him of “being brain-washed,” so steeped was he in Big Blue’s values, called its “Basic Beliefs”:
• Respect for the individual
• Service to the customer
• Pursuit of excellence
Thomas J. Watson Jr., son of the founder of the modern IBM Corporation and CEO of IBM from 1956 to 1971, established these in 1962.1 He did not devise them; he codified what he, his father, and every successive CEO considered crucial to IBM’s success and core to what IBM already was. Watson said at the time, “I believe that if an organization is to meet the challenges ...
Get Authenticity now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
