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Eye on the Prize: Driven to Digital Distraction

Why You Need to Deal with the Publishing Business

Porter Anderson

In the beginning was the Word, and the Word was with God, and the Word was God.

—John 1:1, King James Bible

All authors ever since “the beginning” have needed to know about the business of publishing. This includes you.

Authors today need a Newer Testament, one that contains just two commandments:

  1. Thou shalt not hide from “The Industry! The Industry!” as I call our ever-excitable business.
  2. Thou shalt seize the digital tools and trade of tomorrow and thus prosper.

My father, the Methodist minister, always more theologian than pulpit pastor, would want me to tell you that the best verse in John 1:1 is this one: “And the light shineth ...

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