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Automate it! - Recipes to upskill your business by Chetan Giridhar

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Automating lead generation with web scraping

Ryan is a marketing manager at Dely Inc. Dely is a food delivery start-up and is trying to establish itself in the city of London. Dely is good at logistics and wants to aggregate restaurants on their platform, so when consumers order food from these restaurants, Dely will be responsible for the actual delivery. Dely is hoping that with every delivery they do, they will get a percentage cut from the restaurants. In return, restaurants have to think about their kitchen and not the logistical aspects. If you carefully think, virtually, every restaurant, big or small, is their probable lead. Dely wants to reach out to these restaurants and hopes to add them to their platform and fulfill their delivery ...

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