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Automate it! - Recipes to upskill your business by Chetan Giridhar

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Automating social media marketing with Twitter APIs

Joy is a marketing manager of a world-known consumer brand. She handles the content marketing portfolio of the company and heavily relies on blogs and social media to showcase the company's product line and create a buzz in the market.

Without doubt, she has a few problems! Some of the products that she markets have been designed differently for different markets, so she has to work across time zones to make sure her content gets published at the right time. She also feels the need to repeat her posts just to make sure she reaches the majority of her customers; this would also help in improving brand recognition.

Getting ready

If you carefully analyze her situation, Joy has two issues. One, she ...

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