Automating business processes with bots

So far in this chapter, you have learned what bots are, how they are built, and a few simple use cases where bots can be used. Let's see how we can solve Jay's problem with the knowledge we have developed so far and maybe learn more about building bots.

Jay is a marketing manager at a famous book publishing company, MyBooks. His task is to come up with book promotion e-mails. He feels that the promotional e-mails he sends are too generic and are not targeted to the readers effectively. For instance, an e-mail on the Python learning path may not encourage a Java developer to spend money. He thinks he can do a much better job if he understands the interests of the audience and makes his interaction more relevant; ...

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