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Automate it! - Recipes to upskill your business by Chetan Giridhar

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Automating social media analysis for businesses

Judy is a columnist at a leading magazine in London. As a writer, she is always interested in recent topics. She collects data and analyzes it to come up with insights that would be interesting to her readers.

Currently, Judy is interested in the battle between Apple's iPhone and Samsung's Note and wants to publish an article in her magazine. She plans to collect the data by talking to people on the streets and reading blog posts, but she knows she will get an awful lot of information from social media. She is aware of the fact that people take to Twitter these days to express their pleasure or disappointment about using a product and also refer products to their friends on social media. However, ...

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