March 2004
Intermediate to advanced
336 pages
9h 32m
English
As an IT person, culture can be important to you. There are thousands of examples where cultural misunderstandings have killed deals, harmed working relationships, inhibited sales, or increased costs. You must be able to succeed everywhere. Understanding culture is part of success. When you become aware of potential cultural differences and realize their implications, you dramatically increase your ability to work with people across the globe. You will also enhance your competitive advantage by building stronger, more sustainable relationships. If you remain unaware of cultural differences, you can jeopardize business relationships and entire projects. Regrettably, IT culture is a subject that has been avoided.
IBM ...