Autonomic Computing

Challenging Times for Software Vendors

While designing, constructing, marketing, and selling software has never been easy, tomorrow and in the future it will be more difficult and demanding. There are many reasons and shifts in the marketplace that demand attention from all software vendors to protect their future—not just independent software vendors (ISVs), but all software vendors, large and small. Customers, technology shifts, and business pressures all contribute to these changes, so we will examine all of them.

Customer demands and issues include the following:

• Greater efficiency—more performance for less money

• Greater return on investment (ROI)

• Flexible licensing and larger discounts on sales

• Longer life cyles for software—customers take ...