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Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action
book

Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

by John Spence
September 2009
Beginner content levelBeginner
208 pages
3h 53m
English
Jossey-Bass
Content preview from Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

1.1. Basic Terminology

Vision, mission, purpose, core values, and guiding principles. What do these all mean?

I get asked this question a lot, and for good reason, because different people use completely different terms to talk about the same basic information. If you went to the Internet and pulled up the vision statements of a dozen companies, you'd quickly realize that what one company says is its vision, another one calls its mission and the third one its guiding principles. Although I have worked with hundreds of organizations in establishing mission, vision, and values statements, I try not to get too hung up on the precise definitions of these words. Nevertheless, some common definitions make these terms clear.

A mission statement describes ...

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Publisher Resources

ISBN: 9780470494516Purchase book