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Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action
book

Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

by John Spence
September 2009
Beginner content levelBeginner
208 pages
3h 53m
English
Jossey-Bass
Content preview from Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

5.1. How Bad Is It?

For several years, I have been a guest lecturer on strategic thinking and the fundamentals of strategic planning during a special leadership institute at the University of Pennsylvania's Wharton School of Business. Most years, between 100 and 130 senior executives attend my session, and I always ask the same question: "What percentage of the time do you feel organizations that have clear plans and goals and understand what they are trying to accomplish in the marketplace actually execute those plans effectively?" Year after year the answer has been the exact same: 10 to 15 percent.

That may sound far too pessimistic, but my experience working in hundreds of companies, large and small, has shown me that this number is accurate. ...

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Publisher Resources

ISBN: 9780470494516Purchase book